This visual presentation, by Marty Neumeier, addresses what brands and branding really are.
This visual presentation, by Marty Neumeier, is one of the best presentations we've seen that addresses what brands and branding really are. It drives home Marty's definition of a brand: a brand is not just a logo or an Identity Manual but rather a person's gut feeling about a product, service, or organization.
Click here to view the presentation as a slideshow without the thumping Euro-disco background music.
