Anniversary Case study #2: Ladas & Parry makes history with a successful rebranding.

Ladas & Parry, the intellectual property law firm, launched a campaign with a new logo and promoted their anniversary for one year, then introduced a new identity and website that modernized their brand for the future. Dennis Prahl, Partner at Ladas & Parry says, “It was a great exercise in focusing both on our legacy and positioning our firm for the future. The logo managed to capture the essence of the old while projecting the path ahead and was a stepping stone toward progressing to our new logo a year or two later. It helped to bridge that transition successfully.”