Our design for the Renaissance Capital was honored with a “Most Improved Website” award.
Our design for the Renaissance Capital website ipohome.com was honored with a “Most Improved Website” award by the 2008 Apex Awards for Excellence. Renaissance Capital is a successful financial research firm in Greenwich, CT. that studies Initial Public Offerings (IPOs) and produces extensive research reports for their clients and subscribers. We created a new logo that evokes the innovation and entrepreneurial spirit of DaVinci and Michelangelo because they felt that the founders of Google, Ebay and the leading IPOs are the Renaissance people of today.In creating a logo for Renaissance Capital, the client’s challenge was that the logo had to “say I-P-O.” The logo solution is based on a Greek revival Ionic column motif that is inspired by Renaissance design and literally spells out the letters “I-P-O.” The identity is much more that just a new logo. It expresses itself in color-coded sections of the website that highlight the company’s four core services: IPO Research, IPO Index, IPO mutual fund, and the IPO home for all the information you ever wanted about IPOs
