The LOOK! Eyes painted on crosswalks around NYC in a campaign by the NYC Department of Transportation is intended to make pedestrians stop and LOOK up before crossing the street.
How does design create a sense of space in NYC?
David Langton’s collage “LOOK! On the Streets of NYC” is featured in AIGA/NY’s Tumblr. Check it out!
David’s description:
Michael Beirut of Pentagram created a campaign using “LOOK!” with eyes made out of dots in the letter ‘O’s. The LOOK! Eyes were painted on crosswalks around NYC. The campaign sponsored by the NYC Department of Transportation is intended to make pedestrians stop and look up before crossing the street. I couldn’t stop looking down on the crosswalks as the LOOK! Eyes were transformed before my eyes each week by the NYC winter.
