Since the first pictograms were put forward for the ’36 Olympics in Berlin, designers have been updating and reinterpreting them (successfully and unsuccessfully).

Since the first pictograms were put forward for the '36 Olympics in Berlin, designers have been updating and reinterpreting them (successfully and unsuccessfully).
Here are few resources that take a look at the history of Olympic branding.
Easy to knock, hard to do: Olympics Pictograms & Branding By Devin Fennell
Evolution of Olympic Pictograms-1964 to 2012 By Abdus Salam
Olympic Pictograms Through the Ages: An animated look at the history of pictograms By Steve Heller
The History of the Olympic Pictograms: How Designers Hurdled the Language Barrier By Sarah C. Rich at Smithsonian.com
Olympic Games Museum By Juergen Wagner
Back to Insights