Jack Trout and Steve Rivkin retooled their popular business book Positioning: The Battle for Your Mind
When global marketing experts Jack Trout and Steve Rivkin retooled their popular business book Positioning: The Battle for Your Mind, they turned to Langton Cherubino Group to redesign the new book's cover. Repositioning shows you how to adapt, compete and succeed in today's overcrowded marketplace. The authors demonstrate how to beat the competition, change with the times and manage a crisis. Steve Rivkin is a naming expert and marketing consultant who has collaborated with us on naming projects for Evaliant and Essensa.
