The best way to deepen your roots and prepare for the future is to take stock in doing the right work using the best practices possible.
The best way to deepen your roots and prepare for the future is to take stock in doing the right work using the best practices possible. With that in mind, we’d like to kickoff 2013 with our own set of 5 resolutions:
1. Treat every branding project like it’s worth $23.5 billion.
How valuable is a strong logo? Ford’s Chairman, William C. Ford Jr. responds, “We weren’t just pledging our assets. We were pledging our heritage.” Ford put up its logo, headquarters, factories and other assets to qualify for $23.5 billion in loans. When you think about your logo and your brand identity, does it reflect the value of your company? Is it an emblem of your heritage?
2. Keep people awake during your PowerPoint presentations.
We’ve all been there! When executed properly PowerPoint can be tremendously persuasive.
3. Use images that you can Hear, Touch, Taste and Smell
What does chocolate sound like? Good visual marketing employs the art of seeing the other senses with deliberate imagery that evokes the essence of all 5 senses.
4. Remember it’s not really about you.
Match your message to your client and reflect your true mission. Poorly designed websites, incomprehensible instructions, illegible logos and sloppy communications run amok in businesses that say, “the customer comes first.”
5. Make sure it’s more than just a pretty picture.
Get the content right before the design begins. The messaging must be organized in a logical way and presented clearly so that the visual communication can support the values and positioning of your company, product or service.
Creating deeper roots may be difficult but it leads to stronger and smarter communications that will position your company for a better future.
