Visual Marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image.
I saw via a Google Alert that Visual Marketing was listed in Wikipediaand my heart raced, could it be that our new book, Visual Marketing: 99 Proven Ways for Small Businesses to Market with Design and Images (Wiley) had made it into Wikipedia? Well, not quitebut the term is a new entry and their definition goes like this:
Visual Marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainly applies to businesses such as fashion and design. (Wikipedia)
Now, our definition of Visual Marketing is the, “intersection point between design (the visual) and marketing (influencing buying behavior).”
Wikipedia includes references to author Susan Sontag and Italian philosopher Umberto Galimberti, which puts Visual Marketing in classy company. So feel free to add your comment to the Wikipedia entry and soon enough, our definition, and perhaps, our book will be there too.
You can find out more at the Visual Marketing Book website or follow the book on Twitter at @VisualMktgBook. Or order a book now.
