Designing for medical professionals presents new challenges and opportunities. Doctors are trained to examine all outcomes and after considerable review, they proceed with the best course of treatment. Designers like to experiment with different concepts and ideas and find a unique solution that fits the message and connects with a target audience. We offered several design options and then created a workshop where the Medical Director and the Marketing Director joined us with scissors and paper, to cut out shapes and select colors. The union of our efforts resulted in the foundation for a new logo and brand identity.

Doctors, like designers, utilize research. Our method of design includes a comprehensive review of competitors, industry standards, and an analysis of consumer profiles. Once we understand the market and the audience, we can design a distinctive mark and build a website that delivers key content to patients and prospects.

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