The Metro YMCAs of the Oranges — the largest organization of YMCAs in New Jersey — needed to attract a bigger audience to compete with the exclusive health clubs and after-school programs in the area. The new brochures had to say, “We’re growing and changing to meet the needs of all our participants.”

Langton Creative Group designed a publication system that addresses the range of services, from daycare and summer camps to adult swim classes. The result is a professional, streamlined look that is used consistently for all five branches. The new formats allow for easy updating and bulk printing discounts.

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