Arizona State University Music Theatre and Opera needed to improve their outreach and increase their credibility in the community in order to build an audience beyond the campus. “Our students are young, energetic, passionate, and progressive, and that sets us apart from many of the other producing companies in the area.” said Brian DeMaris, Artistic Director. But he is concerned that they are not being taken seriously, “past season posters have appeared too juvenile.”

We designed an overall structure that establishes a distinctive brand for the season, then created symbols for each show that captured the essence of each work.

Do you want to expand your audience? BUILD LOYALTY  >