A new brand was needed to unite all IPO resources under one identity, with distinctive channels for each of the core offerings. Now, Renaissance Capital leverages the strength of its brand identity by promoting key service offerings and connecting clients directly to desired resources.

After introducing the new brand identity and communication program centered on a restructured website, Renaissance Capital boosted business by selling subscription services online. That attracted the attention of FTSE (Financial Times Stock Exchange), which has become a partner in delivering IPO research services to Europe and Asia.

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