A new brand was needed to unite all IPO resources under one identity, with distinctive channels for each of the core offerings. Now, Renaissance Capital leverages the strength of its brand identity by promoting key service offerings and connecting clients directly to desired resources.
After introducing the new brand identity and communication program centered on a restructured website, Renaissance Capital boosted business by selling subscription services online. That attracted the attention of FTSE (Financial Times Stock Exchange), which has become a partner in delivering IPO research services to Europe and Asia.
"Langton Creative Group developed a timeless logo for us that brought the classic imagery of the Renaissance period to the IPO market and our brand."
Langton Creative Group is a NY communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.
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