Dobbs Ferry School District

A public school that acts like a private school

Why brand a public school?  Consider, “The biggest public school problem might be the brand. Surprisingly, public schools outperform private and charter schools—but no one knows it,” writes Jack Schneider in The Learning Curve. Langton Creative Group and BrandTwist created a new logo and tagline that expresses the power of a liberal education for the Dobbs Ferry School District.

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“We are proud of our new brand and proud to be a leader among public schools. BrandTwist/Langton Creative was able to capture our innovative spirit and the unique international education that we provide in our schools.”

Lisa Brady

Superintendent

Dobbs Ferry School District

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A common identity was created to unify the schools and emphasize the high standard of education in this school system. The brand is promoted through websites, social media and on all district communications.

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Let's touch base

David Langton is the founder of Langton Creative Group, an award-winning NY communications design. He is currently pursuing college teaching and speaking opportunities.

david@langtoncreative.com