Healthy Pfizer is a coordinated initiative for healthy living and preventive care for Pfizer employees and their families across the nation. Langton Creative Group designed on-site Health Fairs with posters, floor signs, banners and plasma screens that were hosted at over 40 Pfizer locations. We created the Healthy Pfizer website, email marketing, video and print collateral to promote the program. The design solution had to quickly capture the attention of Pfizer colleagues and establish a strong recognizable brand. In employee focus groups Healthy Pfizer was recognized with “100% brand awareness.”

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