Healthy Pfizer is a coordinated initiative for healthy living and preventive care for Pfizer employees and their families across the nation. Langton Creative Group designed on-site Health Fairs with posters, floor signs, banners and plasma screens that were hosted at over 40 Pfizer locations. We created the Healthy Pfizer website, email marketing, video and print collateral to promote the program. The design solution had to quickly capture the attention of Pfizer colleagues and establish a strong recognizable brand. In employee focus groups Healthy Pfizer was recognized with “100% brand awareness.”
“It’s not about programs, it’s about engagement.”
Creator of Healthy Pfizer
Pfizer
The Fresh Start website for Healthy Pfizer shares their policies for a tobacco-free workplace and offers resources to assist employees who want to quit smoking.
Successful Branding for Wellness Initiative
We designed a communication strategy with a high-touch approach using materials and program incentives that effectively motivate colleagues to action.
Creating a Healthy Wellness Program
For a wellness initiative to work you must change employees’ behaviors, which takes time, repeat messaging and ongoing support to turn good intentions into actions and actions into habits.
The Successful Branding of a Wellness Initiative
We created dozens of programs under the Healthy Pfizer brand including a nutrition and healthy eating program that include a special edition of the Zagat Healthy Dining guide featuring healthy eating options in the
top 12 regions where Pfizer employees live.
David Langton is the founder of Langton Creative Group, an award-winning NY communications design. He is available for strategic brand design and consultation while pursuing college teaching and speaking opportunities.