"If you don't stand for anything, what will you fall for?" Alexander Hamilton asks Aaron Burr in the Broadway musical "Hamilton." It's a question every nonprofit organization needs to ask itself. How do you address an issue like supporting refugees without being political? We created a theme around "Human Beings" where we presented Refugees, Migrants, and Asylum Seekers not as just labels, but as people just like you. We transformed the ballroom at the New York Hilton with large portraits of people and placed small mirrors on each of the tables so that all the guests could see themselves as Human Beings who are all in this together. The Rescue Dinner gala raised over $16 million for the International Rescue Committee.
“For our signature gala, we were looking for a fresh way to convey our values and communicate a message of hope. Langton Creative came back to us with very bold, out of the box concepts.
The final concept was used to develop creative assets and to build messaging for the live program. The concept was well received by our internal stakeholders and resonated with our gala audience.”
Director, Strategic Events
International Rescue Committee
Setting the tone: As guests for the Rescue Dinner arrive they immediately see the photos and theme graphics wrapped around the escalators and stairwells.
David Langton is the founder of Langton Creative Group, an award-winning NY communications design. He is available for strategic brand design and consultation while pursuing college teaching and speaking opportunities.