“In the future, everyone will be world-famous for 15 minutes,”said Andy Warhol...or did he? Regardless, it is part of the Andy Warhol Brand.

“In the future, everyone will be world-famous for 15 minutes”
– Andy Warhol (or very possibly not)
Did Andy Warhol actually say this? Blake Gopnik author of an upcoming Warhol biography told Marketplace on NPR, “By the late 1970s, Warhol himself was mentioning the line (not always clearly as his) at various times and in various places and in various weird versions, even saying that he’s grown bored with it.”

Time Magazine, The New York Times and The Washington Post, among others, quote people who attribute the line to Warhol. The Museum of Modern Art posted the phrase on the wall with Warhol’s name on it in an exhibition in 1970. Many others claim authorship and in 1980 Andy Warhol claims he never uttered the line. Of course, Warhol is the type who would say he didn’t say it even if he did.

So did he or didn’t he actually say this? The fact of the matter is: It doesn’t matter.

It is considered to be pure Warhol by the public. It is part of the Andy Warhol Brand.

So what is a Brand?
A brand is not a logo, it’s not a clever ad or slogan, it’s not an identity program. Your brand is made up from the many perceptions from your various audiences.

In other words: It’s not what you think, it’s WHAT OTHERS THINK OF YOU.

McDonalds spends millions of dollars telling us we’re “Lovin it” and Nike hires the best athletes around the globe to tell us to “Just Do It.” But McDonalds must listen to its customers. They offer salads for mothers concerned about healthy eating and eliminated Styrofoam because kids care about the environment. Nike has to monitor the way their shoes are made because their audience cares about these things. When their branding campaigns are more in line with the expectations of their audiences they will resonate more.


Blake Gopnick says, “Brands depend upon what WE THINK THEY ARE to figure out what they are. They look at what we say on Facebook. They look at what we say on Twitter. Then they try to figure out what we think about them, and feed it back to us.”

Social media posts on Facebook, Twitter, Vine and Instagram are used as key tools to craft messaging for new movies. Liz Jones, EVP of digital marketing for Relativity Media told Variety, “I’m a big believer in social listening—I’m obsessed with the social influencer.”

The Design Challenge
The challenge for designing a successful logo is in creating an image that is capable of expressing the right emotion. By tapping into your audience’s emotions in the right way, you can highlight the ideals of your brand in the best light.