We are pleased to announce that we are working on a new book!
We are pleased to announce that we are working on a new book!
Visual Marketing:
99 Proven Ways for Small Businesses to Market with Images and Design
By David Langton and Anita Campbell
Coming in Fall 2011 from Wiley Publishing
About Visual Marketing:
The world is visual, we use our eyes to take in most of the content that influences our behavior, tempers our reactions and informs the decisions of what we buy, think about and ultimately what motivates us. Whether it’s on the web, in a book or live-in person, the most effective solutions are those that unexpectedly grab our attention. David Langton––award-winning visual communication designer who has worked for a range of businesses from Fortune 500 leaders to Mom and Pop start-ups––uses his visual acumen to identify winning marketing and PR tips, ideas and stunts that are eye-catching and thought-provoking. Anita Campbell, internationally-known small business expert who reaches a small business community of over 1 million small business owners and stakeholders annually, brings her wide small business expertise to the table. Case studies are presented with photos and illustrations that display unique examples of marketing programs that work in unexpected ways. A must-have resource for the small business owner or marketing executive looking to build business with effective creative strategies. A compendium of winning ideas that will inform and inspire creative professionals and students. Successful marketing campaigns will be organized in three modes of communication: Online, In Print and On site. The book will celebrate campaigns that capture the attention and hearts of audiences by building buzz and awareness to increase sales. For small business owners, designing a creative program that goes viral or building a communications platform that reinforces your company’s messaging doesn’t have to cost a lot of money. Here are 99 examples of campaigns that cut through the clutter and bring attention to small businesses in unique and compelling ways.
Call for submissions:
What we are looking for
Successful examples of visual-based marketing solutions that promote small businesses (1,000 employees or less) in unique and unexpected ways. Projects should have definitive results in increasing sales and marketing awareness and may be print-based, online solutions, or environmental solutions. Projects must have been completed in the last two years.
What we will need from you:
1. Name of project
2. Why it is unique
3. Why it is successful?
4. Low res image or URL of your project.
Submission deadline:
All projects must be emailed to hello@visualmarketingbook.com by December 31, 2010.
There is no limit on the number of projects you can submit for consideration.
If your project is selected for the book, you will receive more information on submission requirements, including hi-res art requirements. I will also be arranging a quick interview so you can tell me the “inside scoop” on the project.
All contributors will retain the rights to their projects and will authorize a one-time use of the design for the book.
Pass this on
Feel free to pass this message along (or blog about it) to anyone who might be interested. For more information contact hello@visualmarketingbook.com .
More info
www.visualmarketingbook.com
