Logo designs that transform brands
Updating an Icon
We often work with organizations that have established a track record but find that their logo does not clearly articulate their vision to their key supporters. A new or refreshed visual mark can improve your visibility. We modernized the iconic "sneaker" mascot for JDRF's annual walkathon promotions, created a new symbol combining an "i" and the "@" for the Internet Fund, refreshed the colors and artwork for The Russell Berry Foundation, and redrew the artwork for a bolder Bnai Zion Foundation.
Reimagining a Brand
Some brands require a new approach. When you are apologizing for how your logo doesn't reflect who you are, it's time to do a reassessment of your branding strategy. We designed a new contemporary symbol for Seeding Labs, developed a unique cardiovascular "heart" icon for Manhattan Cardiovascular Associates, produced a more explicit connection to LGBTQ+ causes for the longest-running LGBTQ+ Theater in America for The Arts Project at Cherry Grove, and drew a modern menorah for Gesher Yehuda, a private special education school in Brooklyn.
Your brand is composed of the impressions it makes on other people. A sloppy or generic logo may reflect poorly on you and will not stand out in the marketplace. These four distinctive logos were created to instill trust and reflect the organization's quality. GR-NEAM was a merger with too many letters, so we returned to a more straightforward acronym, NEAM. We designed a logo for Renaissance Capital that celebrates the innovation of IPOs and produced a bold and confident logotype for the law firm Ladas & Parry.