Did you see how Larry Page, co-founder of Google announced their new holding company name? Here’s some quick tips from the new owners of “Alphabet” on introducing a new name that supports business objectives.

Did you see how Larry Page, co-founder of Google announced their new holding company name? He didn’t just say, we picked the name because we liked it…he gave a very deliberate explanation that tied the poetry of the name “Alphabet” to the mission of the Company.

“We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and it is the core of how we index with Google search.”
– Larry Page, Co-founder, Google

When we introduce a new name, logo or communication campaign it is very important to connect the message to the core mission of the company. It’s always better when your design solution supports your business objectives. Read more at https://abc.xyz/