Going camping? Get Glad.

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Glad is providing a clean-up solution to the mountains of waste generated at outdoor summer music festivals while also branching out beyond its homemaker demographic to target the cool kids: The introduction of one-person tents that double as massive garbage bags.

After a successful pilot run at SXSW, Glad is aiming to bring the disposable tents / garbage bags to festivals across the country where they will be distributed with one crucial stipulation: the recipients must use the durable multipurpose tents — they’re made using Glad ForceFlex technology — to clean up after themselves once the party is over.
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David Langton is the founder of Langton Creative Group, an award-winning NY communications design. He is available for strategic brand design and consultation while pursuing college teaching and speaking opportunities.