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Key messaging expressed through your annual report

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Reading Annual Report 2015
Reading Annual Report 2015



How well does your annual report define the mission and share the leadership’s vision for your organization? Each year we introduce themes that support key messaging for the Reading Health System. “With our emphasis on value and supportive community behind us, the future of Reading Health System remains bright — as does the enhanced wellness of the citizens of Berks County.” This is our 6th award-winning report for Reading Health System. The latest report just won the 2015 Communicators Award for Excellence in Communication. In each report the key messaging is delivered through word and image. For 2015 the theme was “Delivering Value” and the report introduced five strategic initiatives that enable Reading Health to deliver value to today’s healthcare consumer. Here’s a quick look back at the five previous reports and their themes.

 


2014 Changing the Equation

Surviving the unrelenting transformation and uncertain environment undergoing healthcare by not only responding to but anticipating change.

 


2013 The Road Ahead

Defining a future vision for enhancing and sustaining wellness for the entire region.

 


2013 Journey To Excellence (Nursing Report)

Achieving excellence in a patient-first environment while setting the groundwork for Magnet status care in nursing.

 


2012 Advancing Health, Transforming Lives

Demonstrating how a patient-centered , physician-led system can advance health and transform lives.

 


2011 Leadership

Transcending the image of a well-regarded local hospital to that of a leading regional healthcare system.

 

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Langton Creative Group is a NY communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

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