Tell your story and then use your milestones to connect to core values so that you may celebrate an anniversary that really matters.

Anniversaries can be opportunities for promoting your organization through social media and PR campaigns. Keep in mind it is not about the number of years in existence, it’s about what you do, how well you do it and why it’s important moving forward. In a companion book to the original 10th-anniversary edition, Olstein Capital Management published a second decade of review of predictions, warnings, investment philosophy and plain old pontification. “Langton Creative designed a book that effectively encapsulates our commentaries over the past decade and positions Olstein as a thought leader,” says Tim Ermi, SVP Business Development at Olstein Capital Management. The book is used for press appearances and raise the profile of legendary investment expert Robert Olstein.