For the nonprofit, Right as Rain, Langton Cherubino Group’s logo development was improved by Sarah Dale’s insights. Listening to the client’s responses is critical to getting the logo just right. After an initial presentation where we presented a wide range of logo possibilities, Sarah and her husband Gavino narrowed the choices down to three key directions. They provided feedback that inspired and informed the design process. The final logo by Jim Keller featured his watercolor interpretation that captured the spirit of the organization in an ode to Singin’ in The Rain. Click to visit the Right As Rain web site. You may also check out our previous installment of the Right as Rain logo development.  View Part One and Part Two.