Xerox's bouncy new logo

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New Xerox logo positions company for bounce back.As designers we often find inspiration in the oddest of places. Recently we’ve spent some time reading about the new Xerox logo and couldn’t help but notice its similarities to one of our favorite office supplies.
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David Langton is the founder of Langton Creative Group, an award-winning NY communications design. He is available for strategic brand design and consultation while pursuing college teaching and speaking opportunities.