The hot pink logo is an abstract jagged “2012” with “london” and the Olympics Circles knocked out in white.
“The spirit of British nuttiness,” is how The New York Times described the opening of the London Olympics. Is that the same spirit that informed the design of the London Olympics logo? The hot pink logo is an abstract jagged “2012” with “london” and the Olympics Circles knocked out in white.
Last year, Iran’s National Olympic Committee complained that the logo spelled out the word “ZION.” The IOC’s comment was, "Our response is as follows: The London 2012 logo represents the figure 2012, nothing else."
From the official London 2012 website:
"At the heart of the London 2012 brand is a bold Emblem. The Olympic Emblem is based on the number 2012 -- the year of the Games -- and includes the Olympic Rings, one of the world's most recognised brands, and the word 'London' -- the world's most diverse city. …
“The four original colours of the London 2012 identity – pink, blue, green and orange – were inspired by the worlds of media, communications and fashion. The colours were carefully chosen to communicate the spirit of the London 2012 Games: energetic, spirited, bright and youthful.”
See how the London Olympics Logo compares to past Olympic Logos in this slideshow.
Designing the Olympic logo is a GOLD MEDAL assignment. Take a look at how the familiar Olympics Circles logo has been adapted and changed throughout the years.
