The Renaissance Capital brand identity designed by Langton Cherubino Group is included in a new book: Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands.

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. Our logo is included in a section about color choices.

To see more of our work for Renaissance Capital click here to download a case study. To purchase Brand Identity Essentials click here.