SMUG is a post-secondary educational institution dedicated to providing practical, hands-on training in social media
Social Media University, Global (SMUG) is a post-secondary educational institution dedicated to providing practical, hands-on training in social media to lifelong learners.
SMUG is founded by Lee Aase, from Austin, Minnesota. (Austin is also the home town of Hormel--the makers of Spam. Go Figure!) By day Lee is the director of the Mayo Clinic’s Center for Social Media. The fancy Latin motto is Suus non ut Difficile which translated means, “It’s not that hard.”
Students are called “SMUGgles” with a nod to Harry Potter. It is a label that reinforces one of the founding principles of the institution: You don’t have to be a wizard to get magical results with social media.
Lee believes that Social Media is here to stay. He has collected lots of examples of free or ridiculously inexpensive services like YouTube, Facebook, Flickr and WordPress.com, and shows how effectively these powerful tools may be with limited professional IT support. It’s a great resource. With SMUG you can work through the learning process step by step, until you feel confident using these tools in your organization.Or call, email or friend us and we’ll set it up for you.
