GMHC founder Larry Kramer said the report design brought tears to his eyes.
Langton Cherubino Group was honored to be chosen as the designers for the GMHC annual report. The theme we developed is “The Web of Truth.” For 27 years, GMHC has born witness to HIV from its frontlines. And in those 27 years, they’ve charted a pandemic that changes continuously and profoundly.
Here’s an excerpt:
HIV is a disease that thrives in darkness. In silence. In apathy. It thrives when connections remain unseen when the links between individuals and communitiesbetween social lives and sexual lives remain broken and unknown. GMHC’s mission is the building of those connections. The leverage of those connections. Their use and their translation into action. And in this web of connections there is a single trutha place where all points meet that empowers our work: prevention. This is the Web of Truth. From crisis to wisdom, from education to legislation, from baby boo to baby boom, from connection to prevention, and from hot meals to big ideals, GMHC fights to end the AIDS epidemic and uplift the lives of all affected.
Project credits:
Concept and creative direction by Langton Cherubino Group, art direction and design by Jim Keller.
Written by Alexander Horwitz.
Editors: Robert E. Bank, Samantha Taylor, Krishna Stone, and Adam Fredericks.
Photography by Christopher Barbosa, Anna Bernstein, Paul O. Colliton, Adam Fredericks, Luis Garay Jr. & Sr., Giovanni Koll, Ocean Morriset, Luna Ortiz, Krishna Stone, Ray Tamarra, and Nicole Zahour.
For more information: www.gmhc.org
