The hole is greener than the sum of its parts

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ecofontMeet the typeface that could save the world! “Eco font” is designed to be the first socially responsible typeface. How does it work? There are tiny holes in the letters––so small that you can’t see them at small sizes like 10 point text size. (At headline sizes it’s a bit like Swiss Cheese!) The addition of these holes means that when printing Eco font uses less ink than other typefaces. Which saves money and resources. Its creator Alexander Kraaij told the National Geographic that if Eco font is used by a company with 5,000 workers it could trim $125,000 off its annual printing costs. Let us know if you’d like to use Eco font on your next project.
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David Langton is the founder of Langton Creative Group, an award-winning NY communications design. He is currently pursuing college teaching and speaking opportunities.