HRC's famous Equal Sign logo becomes a red meme to show solidarity for Marriage Equity.
Is it a stealth marketing campaign or an organic social networking phenom? No one knows for sure. This is a great definition of a meme. Wikipedia says a meme is, “an idea, behavior or style that spreads from person to person within a culture.” When the Supreme Court agreed to hear the cases about gay marriage people around the Internet started creating their own red “Equal Signs” to show their support. The Human Rights Campaign (HRC) the organization that sports the now famous Equal Sign logo changed their logo to red for a week to show solidarity with those who stood outside the Supreme Court wearing red.
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