Your two most important forms of communication are your website and your business card. Be sure to align the visual look of your company in a consistent manner.
It takes two to tango
Do your communications speak the same language? Your two most important forms of communication are your website and your business card and yet many companies fail to align the visual look and presentation of their company in a consistent manner.
Why Business Cards are still important.
Has anyone ever said, “ I can’t shake your hand, I have an app for that.”? The business card is not going away anymore than the handshake is. There may be less “in person” opportunities to actually shake hands these days––but when you get together with someone you do shake hands and you should have a business card to give out. How do people remember your name, find your URL or look you up on Linked-in? Business cards are easy to scan, they use very little paper, and they are cheaper than ever to print. Business cards offer you an opportunity to share your contact information and make a visual impression with imagery, colors and messaging that dfines who you are in a quick manner.
Is your website is your only billboard?
Most people recognize their website as their most important communications platform. Your business cards, Facebook page and Linked-In profile should all connect to your website where your brand image and story should be clearly articulated. Yet do your communications assets look like they belong together? Do they share common messaging, consistent colors, related imagery and logos?
Hold your business card up in front of your website. Do they look like they come from the same organization?
Websites and business cards that go together.
Websites and business cards used to be treated like cars and houses. Even though your car is parked in the driveway outside your house every day, you probably did not think about the color and style of the car and how it looks next to your house. When building a brand you can’t think of every item as a separate entity. What you do online, in print and in person all contribute to the visual marketing of your organization, your services and the products you offer.
Take the Business Card/Website test and see if your brand is speaking the same visual language. It may be time to do some brand building and get your imagery aligned in a consistent marketing plan.
