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Arts Project of Cherry Grove

Branding a Theater with Pride

Arts Project of Cherry Grove is known as the longest-running LGBTQ theatre in America, their Community House in Fire Island is recognized by the National Registry. The Arts Project board recognized a need to expand beyond the “G” in LGBTQ and wanted to be more inclusive by attracting more women, young people, and people of color. The logo and name now clearly signal to new audiences that this is a prominent LGBTQ organization. (It’s also much easier to reproduce in digital media.)

The new website celebrates the theater’s place in LGBTQ history while positioning the organization for the new season of shows.

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The Arts Project website started as a website to promote a theater but once we understood how integral the Community House was to the organization it became much more. We added sections to showcase their Arts and Music activities, Community happenings, and Weekly events. The Community House is more than just the longest-running LGBTQ theater in America—it’s also the heartbeat of the community.
Before and After Logos:

The new logo and name now clearly signal to new audiences that this is a prominent LGBTQ organization.
It’s not just about branding, you need action to back up your promise for change. The Arts Project board raised funds for the “Rainbow Connection” an intergenerational theater project that will bring young people to Fire Island to work with and perform with the older residents. We created a sibling brand for Rainbow Connection that links it back to the Arts Project.

Winner of…

2021 American Web Design Award

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Langton Creative Group is a NY communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

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212-533-2585

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