IPRO needed a cohesive brand identity to articulate capabilities, drive business and meet goals. Langton Creative Group created a new identity with the tagline “Improving Healthcare for the Common Good” as a rallying cry that everyone in the company could stand behind. The new logo, brand identity, and website established a united front for a wide range of service offerings and made IPRO more attractive for recruiting top talent.
“We’ve found remarkable support companywide for the rebranding. The tagline has been especially well received; I think it underscores our sense of mission and reinforces the pride employees feel about our organization.”
Vice President, External Affairs
IPRO’s new logo and tagline “Improving Healthcare for the Common Good” united all of the various IPRO entities under one consistent banner.
Langton Creative Group is a NY communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.
29 McKinley Place
Ardsley, NY 10502