IPRO needed a cohesive brand identity to articulate capabilities, drive business and meet goals. Langton Creative Group created a new identity with the tagline “Improving Healthcare for the Common Good” as a rallying cry that everyone in the company could stand behind. The new logo, brand identity, and website established a united front for a wide range of service offerings and made IPRO more attractive for recruiting top talent.
“We’ve found remarkable support companywide for the rebranding. The tagline has been especially well received; I think it underscores our sense of mission and reinforces the pride employees feel about our organization.”
Vice President, External Affairs
Langton Creative Group is a NY communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.
29 McKinley Place
Ardsley, NY 10502