Designing for medical professionals presents new challenges and opportunities. Doctors are trained to examine all outcomes and after considerable review, they proceed with the best course of treatment. Designers like to experiment with different concepts and ideas and find a unique solution that fits the message and connects with a target audience. We offered several design options and then created a workshop where the Medical Director and the Marketing Director joined us with scissors and paper, to cut out shapes and select colors. The union of our efforts resulted in the foundation for a new logo and brand identity.
Doctors, like designers, utilize research. Our method of design includes a comprehensive review of competitors, industry standards, and an analysis of consumer profiles. Once we understand the market and the audience, we can design a distinctive mark and build a website that delivers key content to patients and prospects.
“The team at Langton Creative realized we were embarking on an ambitious project that didn’t end with the creation of a website — as a result, we have a digital property that will serve as the foundation of our future growth.”
Manhattan Cardiovascular Associates
Langton Creative Group is a NYC communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.
245 West 29th Street
New York, NY 10001