Care with Pride and Manhattan Cardiovascular Associates are honored with awards from Graphic Design USA.

Care with Pride Packaging

Each August we work for Target 10 on Johnson & Johnson’s CARE WITH PRIDE®  at Family Week, the largest gathering of LGBTQ families in the world held by Family Equality in Provincetown, MA. Since the pandemic hit, Matt Wagner and Aaron Roberts of Target 10 have pivoted nearly all of their clients’ marketing plans to accommodate the new stay-at-home reality. They were particularly disappointed that so many families looking forward to this unique event wouldn’t be able to experience the yearly magic that Family Week provides.

So, in partnership with Family Equality, we decided to create the ultimate Care Package and bring a bit of Provincetown magic to the comfort and safety of our consumers’ own homes by developing special Care (with Pride) packages containing a number of awesome gifts for the whole family — some direct from Ptown — as well as some special Pride products. Jim Keller, design director at Langton Creative Group designed a box with a “rainbow” interpretation of the iconic tower of Ptown that captures the spirit of Cape Cod. In this way, we will uphold the spirit of Family Week until we can all gather together again next year.

Manhattan Cardiovascular Associates Logo

We offered several design options for a new logo to reflect a growing healthcare practice. After doing research we created a workshop where Dr. Michael Ghalchi, the Medical Director, and Alex Rose, the Marketing Director, joined us with scissors and paper, to cut out shapes and select colors. The union of our efforts resulted in the foundation for a new logo and brand identity. The founder of the practice, Dr. Ghalchi’s experience, and research indicated that many cardiovascular patients wanted more personalized attention from their health providers. The logo features a heart rising from an abstract “M” to reflect both the cardiovascular care and the personal care provided to each patient. See more here.