212-533-2585

Insights: Design Thinking

Olympic Pictogram Fever

Since the first pictograms were put forward for the ’36 Olympics in Berlin, designers have been updating and reinterpreting them (successfully and unsuccessfully).

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More Ways to Heart NY

Milton Glaser’s ubiquitous I Heart NY logo inspired these variations.

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Everyone is not your audience. Who is?

Message = Mission

Poorly designed websites, incomprehensible instructions, illegible logos and sloppy communications run amok in businesses that say, “the customer comes first.”

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Wrap it up, I'll take it to go.

It’s a magazine! It’s wrapping paper! It's both because! it’s Wrap, a large-format illustration and design magazine.

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Bowled over

Frosted Flakes or Lucky Charms? One is grrrrreat, the other magically delicious, and both are sufficiently sugar-coated to get even the drowsiest morning off to a sweet start.

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Is Productivity Killing Creativity?

How often do you find yourself mindlessly swiping, tapping, and typing on your cellphone? While we’re all guilty of filling moments with these distractions, they may be killing concentration and thought.

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Marketing and CEOs: You like me! You really like me!

Adweek recently ran an article about the increased interest and hands-on role CEOs are having in their companies.

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I really do ♥ NY logo

Can too much logo love be a problem? Apparently for the State of New York it is. And it is the concept of love that is on the line.

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Ford's Billion Dollar Logo

When you think about your logo and your brand identity, does it reflect the value of your company? Is it an emblem of your heritage?

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Introducing Tasklite: Project Management for Teams.

Tasklite is an easy-to-use anywhere-accessible task and project manager for distributed teams.

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Let's touch base

Langton Creative Group is a NY communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

29 McKinley Place
Ardsley, NY 10502
212-533-2585