Insights: Design Thinking

How Can We Use AI for Better Fundraising?
We see AI being employed everywhere. Yet, not all AI and tech upgrades are better for your donor base. Here’s expert advice from marketers, strategists, and practitioners in fundraising communications on how to effectively build your audience without alienating your key donors.

The Power of Strategic Design
AI and enhanced design templates may do "Form," but can they do "Meaning" and "Function"?
Everyone is not your audience. Who is?

How naming your dog can influence naming your organization.
When we picked names for our dogs we employed some of the basic principles of naming.

Happy returns for the new year
A retrospective of 25+ years of inspiring messages in word and image

5 Communication Lessons Learned From an Experimental AI-generated Movie.
A movie about Brian Eno provides insights into harnessing the strengths of new tech

Cooking like a graphic designer
I was quite intimidated until I realized how to use my graphic design skills

Do You Believe in Intuition?
Here’s how designers really examine designs to improve communication

Introducing, TREO!
With a new name, logo, and website, this nonprofit is positioned for growth.

The Webinar: Building Brands that Matter
Creative strategies on how brands work for advocacy and cause-related marketing.

A Recipe for Logo Success
What can Melissa Clark, the NYT cooking writer, teach us about design?