Insights: Strategy
Rand Paul Paul Rand Quiz
Gail Collins’s New York Times column, “Rand Paul Paul Rand Quiz” (April 9, 2015) changes Rand Paul to Paul Rand. Rand (the design thinker) vs Paul (the libertarian politician) would have lent itself to a great quiz.
Everyone is not your audience. Who is?
Good Humor meets Whole Foods - Branding The Natural Scoop
Introducing The Natural Scoop: Way Better Cold Stuff. All natural frozen treats. No chemicals or artificial anything. Ingredients you can pronounce. Allergen-free brands you trust. Taste you love.
Emoji symbol is 2014’s Top Word
What does this mean for communication? It means we are truly more and more visual. Our use of symbols continues to grow.
Flowers for those who want to see them
As designers, we know that things are not always clear on the first view but there’s a solution in there somewhere if we just work hard enough to find it.
5 Essential Communication Tips for 2015
What can Henri Matisse teach us about communication in today’s world of communication.
Grand Slam Logo
Jerry Dior who died this month designed the famous Major League Baseball logo to commemorate professional baseball.
Truth-Telling Designers (#1 in a series)
We are often told to be more positive. Use the carrot instead of the stick. Sugar works better than vinegar. But does sugar-coating a bad design solution really make it any better?
2 x 2 = 4 Award-winning Designs
Our work for Healthy Pfizer and Reading Health System received two American Health + Wellness Design awards each.
Positioning Statements vs Taglines
Your positioning statement is internal. A tagline is consumer facing. Learn how they may build up your communications.
