Insights: Strategy

Creative Workplaces Don’t Have to Be Outrageous.
Why would you want to work for somebody who looks and acts like the zany gatekeeper from The Wizard of Oz?

How Can We Use AI for Better Fundraising?
We see AI being employed everywhere. Yet, not all AI and tech upgrades are better for your donor base. Here’s expert advice from marketers, strategists, and practitioners in fundraising communications on how to effectively build your audience without alienating your key donors.
Everyone is not your audience. Who is?

The Power of Strategic Design
AI and enhanced design templates may do "Form," but can they do "Meaning" and "Function"?

Recent Award-winning Work
Awards for TREO Foundation, Cannae Portfolio Advisors, and My Own Books

Creating a new brand for an investor inspired by history.
Designing a new and distinctive brand in financial services

What do Event Planners Do in the Summer?
“You can’t run your gala like a party, you must run it like a business.”

Will AI replace designers, writers, and content creators?
Are you putting your brand signature on your AI communications?

Reimagining Your Nonprofit Brand
David Langton joined Julie Livingston for PR Patter, a Linkedin live event.

Seeking other viewpoints
Successful communication involves understanding how others see you

AZURA: All Arizonans deserve a brighter future
Blue skies ahead for solutions to combat poverty in AZ

2023 Health + Wellness Award Winners
Chemotherapy+ and TREO Foundations websites are honored in Health + Wellness

Do You Believe in Intuition?
Here’s how designers really examine designs to improve communication

David Langton was the guest on Annette Naif's show, A TURN OF EVENTS.
We had a great time on our LIVE interview session with Annette Naif discussing CREATING A BRAND THAT MATTERS.