Insights: Strategy
Hamilton Teaches 10 Marketing Tips
Lin-Manuel Miranda says that rap was the right music style to capture the enormous amount of words that Alexander Hamilton wrote. What can the musical Hamilton teach us about marketing?
The Ampersand and its Shady Past
How did the ampersand get its name? It’s truly an American twist on the English language. Here’s a closer look at one of our favorite typographic characters.
Everyone is not your audience. Who is?
Infographics that impact lives.
South Bronx Rising Together brings the power of collective impact to the poorest congressional district in the nation. A new infographic explains the process to donors, volunteers and community leaders.
Design Thinking Can Improve Your Life
Design Thinking is embraced in companies founded by graphic designers (Airbnb and TED) and companies where design is king (Apple) and where design is integral to a service’s success (Uber). How can the principles of Design Thinking improve your life?
Early American “f” Words
Americana imagery is widespread in an American election. But what is that long "f" letter doing there?
Scariest Ghostbusters scenes for graphic designers
The Ghostbusters are back and so is the ubiquitous Ghostbuster’s logo. But beware, the logo is presented in two scenes that send chills up the spines of logo designers.
Key messaging expressed through your annual report
How well does your annual report define the mission and share the leadership’s vision for your organization? Six years of annual reports at Reading Health System demonstrate the power of strong messaging and design communications.
A design sequel a decade later
Olstein Capital Management publishes a second decade of review of predictions, warnings, investment philosophy and plain old pontification in a companion book to the original 10th anniversary edition.
Two Visionaries you never heard of who changed the digital world
Do you know why we have typefaces on personal computers? And why do we use the @ symbol in our emails? Learn about a Trappist monk and a computer programmer who changed the way we communicate in the digital age.
Connecting your name to your mission
Did you see how Larry Page, co-founder of Google announced their new holding company name? Here’s some quick tips from the new owners of “Alphabet” on introducing a new name that supports business objectives.
