Insights: Strategy
Positioning Statements vs Taglines
Your positioning statement is internal. A tagline is consumer facing. Learn how they may build up your communications.
What can Picasso teach us about logo design?
Like Picasso’s drawings of a series of bulls, a good logo projects the image and the theme of a company, even though there are less lines and details. That’s the beauty of good design.
Everyone is not your audience. Who is?
Four Steps to a Better Homepage
Most of the people who arrive on your home page are armed with these predictable questions: Your answers to those questions should shape your homepage design approach.
Embracing our New Logo with Open Arms
This video for Open Arms displays the process behind creating their new logo, including concepts, theme boards and early sketches of our work.
Reading Health System Wins 3 Design Awards
The overriding goal for Reading Health System is, “to enhance and sustain wellness for the residents of our region.” This is especially challenging in the 21st century healthcare environment.
Achieving Harmony in Business.
New video promotes a harmonious work environment with bounce and style for Deloitte's Business Chemistry program.
Back-to-school: How does your handwriting stackup?
iI there a universal handwriting typeface? This website allows you to see how letters are drawn.
LOOK! New Tumblr on AIGA/NY!
The LOOK! Eyes painted on crosswalks around NYC in a campaign by the NYC Department of Transportation is intended to make pedestrians stop and LOOK up before crossing the street.
Reading Health System Report wins Communicator Award
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.
Langton Cherubino Wins 4th American Web Design Award.
The American Web Design Awards celebrate the power of well-designed websites and online communications to attract audiences, disseminate ideas and information, generate response and promote products, services and ideas.
