Everyone is not your audience. Who is?
Sometimes, minor changes and adjustments can be made to a logo. We call that a logo “refresh.”
IRC's Rescue Dinner fundraising graphics and Arizona State University poster campaign win 2019 Awards of Distinction.
Lord + Taylor and Avon recently unveiled new logos that move in opposite directions. What do they expect to gain from abandoning their brand history? Here’s how to move your brand ahead without ditching your past.