Everyone is not your audience. Who is?
How can we take so much content and whittle it down to a quick prospect pitch? A good cartoon synthesizes complex stories and ideas into essential images and captions.
Online headlines for your website and for use in social media are more descriptive since they are written to be searched. Print headlines are written to entice and tend to be shorter. Writing for digital vs. print audiences is different. Do you want to get the most out of your online headlines?
Sometimes, minor changes and adjustments can be made to a logo. We call that a logo “refresh.”