Insights: Strategy
How a drawing table sparked a new way of creating communication tools.
How can we take so much content and whittle it down to a quick prospect pitch? A good cartoon synthesizes complex stories and ideas into essential images and captions.
Online Headlines vs Print Headlines
Online headlines for your website and for use in social media are more descriptive since they are written to be searched. Print headlines are written to entice and tend to be shorter. Writing for digital vs. print audiences is different. Do you want to get the most out of your online headlines?
Everyone is not your audience. Who is?
Who do you want to be from now on?
Here’s how two clients used the pandemic as their reset button.
Examining the wealth in your content
Create a rallying cry that resonates with your supporters and engages new audiences.
One day at a time tips for tomorrow.
Good communication strategies evolve over time. Rome wasn’t built in a day, but it did start one day at a time. Here are 7 tips to position your brand for 2021 and beyond.
The Almost Best Projects of 2020
Here's the work we would’ve, could’ve, should’ve been doing when the pandemic hit.
Planning for a future that keeps changing
What does a business forecast look like when most of your clients are closed or working part-time? It’s time to listen to improv comedians who do this all the time.
Should your logo be replaced…or can it be refreshed?
Sometimes, minor changes and adjustments can be made to a logo. We call that a logo “refresh.”
What to do in the time of Coronavirus?
Here’s what some of our clients are talking about…and some recommendations.
Reduce errors, overtime charges…and stress!
8 steps for communications leaders to navigate the internal approval process
A legacy nonprofit repositions for the future
The 111-year old Jewish nonprofit that my Jewish friends have never heard of.
Langton Creative Group wins two Communicator Awards
IRC's Rescue Dinner fundraising graphics and Arizona State University poster campaign win 2019 Awards of Distinction.
Design is now appearing onstage
Creating the right visuals for each show in a theater season.
How do heritage brands stay relevant and avoid becoming a relic?
Lord + Taylor and Avon recently unveiled new logos that move in opposite directions. What do they expect to gain from abandoning their brand history? Here’s how to move your brand ahead without ditching your past.
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