Insights - Langton Creative Group

Insights: Community Building

David Langton was the guest on Annette Naif's show, A TURN OF EVENTS.

We had a great time on our LIVE interview session with Annette Naif discussing CREATING A BRAND THAT MATTERS.

The Webinar: Building Brands that Matter

Creative strategies on how brands work for advocacy and cause-related marketing.

Everyone is not your audience. Who is?

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A Recipe for Logo Success

What can Melissa Clark, the NYT cooking writer, teach us about design?

2022 American Digital Design Awards

We are proud to announce that we won two 2022 American Digital Design Awards!

Your Annual Report Can Attract Better Donors

Define your purpose and engage your constituents

40-Degree Design Work

Use better design to gain attention for your communication

Happy returns for the new year

A retrospective of 25+ years of inspiring messages in word and image

Can artificial intelligence ever really take over design and communication? Will algorithms rule the world? How much of our human work will be replaced by artificial intelligence? Artificial intelligence gets close to being real — sometimes too close — but it never really completes the task.

How a drawing table sparked a new way of creating communication tools.

How can we take so much content and whittle it down to a quick prospect pitch? A good cartoon synthesizes complex stories and ideas into essential images and captions.

Online Headlines vs Print Headlines

Online headlines for your website and for use in social media are more descriptive since they are written to be searched. Print headlines are written to entice and tend to be shorter. Writing for digital vs. print audiences is different. Do you want to get the most out of your online headlines?

Who do you want to be from now on?

Here’s how two clients used the pandemic as their reset button.

EdCast: CUNY TV Show Wins Two More Telly Awards

“We told them what our show was about and they designed solutions that fit with what EdCast means to us and to our audience,” – Dr. Linda Hirsch, host and writer, EdCast

Examining the wealth in your content

Create a rallying cry that resonates with your supporters and engages new audiences.

Are Details a Matter for God or the Devil?

Here’s how the details can make or break your next communication effort.

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Client Focus

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Authors

David Langton

David has 25+ years as a business leader and creative director for branding and communication initiatives for Fortune 500 companies including Healthy Pfizer, nonprofits like Children’s Aid and small businesses like New England Asset Management. David is president of Langton Creative Group and co-author of Visual Marketing (Wiley Publishers). He graduated from the Rhode Island School of Design and is an adjunct professor at Hostos College/CUNY where he teaches Communication Design.

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James Keller

Jim is the design director at Langton Creative Group where for 15+ years he has directed branding and publication design at Langton Creative Group. Jim has won every major design award including honors from AIGA, the American Graphic Design Awards, Communicator Awards, IABC, Print, Communication Arts and Graphis International.