Insights: Design Thinking
Everyone is not your audience. Who is?
Can artificial intelligence ever really take over design and communication? Will algorithms rule the world? How much of our human work will be replaced by artificial intelligence? Artificial intelligence gets close to being real — sometimes too close — but it never really completes the task.
How can we take so much content and whittle it down to a quick prospect pitch? A good cartoon synthesizes complex stories and ideas into essential images and captions.
Sometimes, minor changes and adjustments can be made to a logo. We call that a logo “refresh.”
Color plays an important role in defining a brand. What does color mean for your brand?
Re-branding educational and nonprofit institutions can seem more like walking a managerial tight-rope than leading a transformative creative exercise. How do you get the buy-in from your left-brain educators and inspire them to become brand ambassadors?