Insights - Langton Creative Group

Insights: Design Thinking

The one-page web solution

Build a simple website for your nonprofit or start-up.

Do You Believe in Intuition?

Here’s how designers really examine designs to improve communication

Everyone is not your audience. Who is?

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Introducing, TREO!

With a new name, logo, and website, this nonprofit is positioned for growth.

The Webinar: Building Brands that Matter

Creative strategies on how brands work for advocacy and cause-related marketing.

A Recipe for Logo Success

What can Melissa Clark, the NYT cooking writer, teach us about design?

2022 American Digital Design Awards

We are proud to announce that we won two 2022 American Digital Design Awards!

40-Degree Design Work

Use better design to gain attention for your communication

Happy returns for the new year

A retrospective of 25+ years of inspiring messages in word and image

Can artificial intelligence ever really take over design and communication? Will algorithms rule the world? How much of our human work will be replaced by artificial intelligence? Artificial intelligence gets close to being real — sometimes too close — but it never really completes the task.

How a drawing table sparked a new way of creating communication tools.

How can we take so much content and whittle it down to a quick prospect pitch? A good cartoon synthesizes complex stories and ideas into essential images and captions.

EdCast: CUNY TV Show Wins Two More Telly Awards

“We told them what our show was about and they designed solutions that fit with what EdCast means to us and to our audience,” – Dr. Linda Hirsch, host and writer, EdCast

2020 American Graphic Design Awards

Care with Pride and Manhattan Cardiovascular Associates are honored with awards from Graphic Design USA.

Planning for a future that keeps changing

What does a business forecast look like when most of your clients are closed or working part-time? It’s time to listen to improv comedians who do this all the time.

Should your logo be replaced…or can it be refreshed?

Sometimes, minor changes and adjustments can be made to a logo. We call that a logo “refresh.”

Honoring George Floyd with art and design

"The world knows him as George Floyd, but we know him as Big Floyd.”

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Authors

David Langton

David has 25+ years as a business leader and creative director for branding and communication initiatives for Fortune 500 companies including Healthy Pfizer, nonprofits like Children’s Aid and small businesses like New England Asset Management. David is president of Langton Creative Group and co-author of Visual Marketing (Wiley Publishers). He graduated from the Rhode Island School of Design and is an adjunct professor at Hostos College/CUNY where he teaches Communication Design.

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James Keller

Jim is the design director at Langton Creative Group where for 15+ years he has directed branding and publication design at Langton Creative Group. Jim has won every major design award including honors from AIGA, the American Graphic Design Awards, Communicator Awards, IABC, Print, Communication Arts and Graphis International.