Insights: Design Thinking

The Webinar: Building Brands that Matter
Creative strategies on how brands work for advocacy and cause-related marketing.

A Recipe for Logo Success
What can Melissa Clark, the NYT cooking writer, teach us about design?
Everyone is not your audience. Who is?

2022 American Digital Design Awards
We are proud to announce that we won two 2022 American Digital Design Awards!

Happy returns for the new year
A retrospective of 25+ years of inspiring messages in word and image

A Near Hit…or a Miss?
Can artificial intelligence ever really take over design and communication? Will algorithms rule the world? How much of our human work will be replaced by artificial intelligence? Artificial intelligence gets close to being real — sometimes too close — but it never really completes the task.

How a drawing table sparked a new way of creating communication tools.
How can we take so much content and whittle it down to a quick prospect pitch? A good cartoon synthesizes complex stories and ideas into essential images and captions.

EdCast: CUNY TV Show Wins Two More Telly Awards
“We told them what our show was about and they designed solutions that fit with what EdCast means to us and to our audience,” – Dr. Linda Hirsch, host and writer, EdCast

2020 American Graphic Design Awards
Care with Pride and Manhattan Cardiovascular Associates are honored with awards from Graphic Design USA.

Planning for a future that keeps changing
What does a business forecast look like when most of your clients are closed or working part-time? It’s time to listen to improv comedians who do this all the time.

Should your logo be replaced…or can it be refreshed?
Sometimes, minor changes and adjustments can be made to a logo. We call that a logo “refresh.”

Honoring George Floyd with art and design
"The world knows him as George Floyd, but we know him as Big Floyd.”

Reduce errors, overtime charges…and stress!
8 steps for communications leaders to navigate the internal approval process

Ring out the old, ring in the new
Design Thinking starts with empathy. How can we better understand our clients and their challenges?

Water that works.
Safe Water Network annual report won the 2019 American Graphic design award!