Insights: Customer Experience
A Better World Starts with Good Design
Consider the design of the whole customer experience.
Should your logo be replaced…or can it be refreshed?
Sometimes, minor changes and adjustments can be made to a logo. We call that a logo “refresh.”
Everyone is not your audience. Who is?
Langton Creative Wins 5 American Design Awards
We are proud to announce that we received awards for five projects we designed for Arizona State University, Bnai Zion Foundation, International Rescue Committee, and Safe Water Network.
Art Direction for the Next Generation
Inspiration meets real-world experience as students from BMCC created new promotions for the nonprofit, Educational Alliance.
Make News: Your Anniversary is a not-to-be-missed PR opportunity
Tell your story and then use your milestones to connect to core values so that you may celebrate an anniversary that really matters.
Primary Care Development Corporation: NonProfit Healthcare Resource at 20
Make your anniversary an amazing stewardship opportunity
MONY at 150 Years
The anniversary case study #1: MONY used their anniversary to remind customers how surviving in the past helps them prosper in the future.
6 Steps to Promote Your Next Event
Entice your audience with visuals that tease, illuminate and compel them to care about your event.
The Risks of Toxic Brand Partnerships
How can you avoid partnering with Harvey Weinstein or Uber?
Keller at Langton Creative wins Package Design Award
Jim Keller, Design Director at Langton Creative Group, took home an American Package Design Award for his design of the self-titled music album "Mac Gollehon and The Hispanic Mechanics."
Get Real in 2017
Express your humanity in your brand by changing “I think, therefore I am” to “I care, therefore I am.”
Hamilton Teaches 10 Marketing Tips
Lin-Manuel Miranda says that rap was the right music style to capture the enormous amount of words that Alexander Hamilton wrote. What can the musical Hamilton teach us about marketing?
A design sequel a decade later
Olstein Capital Management publishes a second decade of review of predictions, warnings, investment philosophy and plain old pontification in a companion book to the original 10th anniversary edition.
Our new neighborhood
We moved our design offices and here’s a tour of our Chelsea neighborhood in Manhattan that is split among wholesalers, the remnants of the old Flower District and an emerging construction boom sprinkled with young hipster spots like Sweet Green and the
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