Insights - Langton Creative Group

Insights: Customer Experience

A Recipe for Logo Success

What can Melissa Clark, the NYT cooking writer, teach us about design?

Are Details a Matter for God or the Devil?

Here’s how the details can make or break your next communication effort.

Everyone is not your audience. Who is?

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Thanks for the Clicks! Our Top 10 Videos

Langton Creative Group surpassed 1000 video views!

A Better World Starts with Good Design

Consider the design of the whole customer experience.

Should your logo be replaced…or can it be refreshed?

Sometimes, minor changes and adjustments can be made to a logo. We call that a logo “refresh.”

Langton Creative Wins 5 American Design Awards

We are proud to announce that we received awards for five projects we designed for Arizona State University, Bnai Zion Foundation, International Rescue Committee, and Safe Water Network.

You're the tops!

Here are five projects we are quite proud of from 2018.

Art Direction for the Next Generation

Inspiration meets real-world experience as students from BMCC created new promotions for the nonprofit, Educational Alliance.

Make News: Your Anniversary is a not-to-be-missed PR opportunity

Tell your story and then use your milestones to connect to core values so that you may celebrate an anniversary that really matters.

Primary Care Development Corporation: NonProfit Healthcare Resource at 20

Make your anniversary an amazing stewardship opportunity

MONY at 150 Years

The anniversary case study #1: MONY used their anniversary to remind customers how surviving in the past helps them prosper in the future.

6 Steps to Promote Your Next Event

Entice your audience with visuals that tease, illuminate and compel them to care about your event.

The Risks of Toxic Brand Partnerships

How can you avoid partnering with Harvey Weinstein or Uber?

Keller at Langton Creative wins Package Design Award

Jim Keller, Design Director at Langton Creative Group, took home an American Package Design Award for his design of the self-titled music album "Mac Gollehon and The Hispanic Mechanics."

Get Real in 2017

Express your humanity in your brand by changing “I think, therefore I am” to “I care, therefore I am.”

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Client Focus

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Authors

David Langton

David has 25+ years as a business leader and creative director for branding and communication initiatives for Fortune 500 companies including Healthy Pfizer, nonprofits like Children’s Aid and small businesses like New England Asset Management. David is president of Langton Creative Group and co-author of Visual Marketing (Wiley Publishers). He graduated from the Rhode Island School of Design and is an adjunct professor at Hostos College/CUNY where he teaches Communication Design.

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James Keller

Jim is the design director at Langton Creative Group where for 15+ years he has directed branding and publication design at Langton Creative Group. Jim has won every major design award including honors from AIGA, the American Graphic Design Awards, Communicator Awards, IABC, Print, Communication Arts and Graphis International.

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Order our book

David is co-author of Visual Marketing (Wiley)

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