Insights: Strategy
The Webinar: Building Brands that Matter
Creative strategies on how brands work for advocacy and cause-related marketing.
A Recipe for Logo Success
What can Melissa Clark, the NYT cooking writer, teach us about design?
Everyone is not your audience. Who is?
2022 American Digital Design Awards
We are proud to announce that we won two 2022 American Digital Design Awards!
Your Annual Report Can Attract Better Donors
Define your purpose and engage your constituents
Happy returns for the new year
A retrospective of 25+ years of inspiring messages in word and image
A Near Hit…or a Miss?
Can artificial intelligence ever really take over design and communication? Will algorithms rule the world? How much of our human work will be replaced by artificial intelligence? Artificial intelligence gets close to being real — sometimes too close — but it never really completes the task.
How a drawing table sparked a new way of creating communication tools.
How can we take so much content and whittle it down to a quick prospect pitch? A good cartoon synthesizes complex stories and ideas into essential images and captions.
Online Headlines vs Print Headlines
Online headlines for your website and for use in social media are more descriptive since they are written to be searched. Print headlines are written to entice and tend to be shorter. Writing for digital vs. print audiences is different. Do you want to get the most out of your online headlines?
