Insights: Strategy
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Before & After is dedicated to making graphic design understandable, useful and even fun for everyone.
Peace never gets old
The Peace symbol has served under public domain for the past 5 decades.
Everyone is not your audience. Who is?
Adding Spice to Salt
Morton Salt proved you can brand a commodity by branding table salt under a trademark that goes back to the 1940s
How do you get the most bang out of your marketing campaign?
Repeat messaging in a consistent and distinctive presentation will ensure that your campaign breaks through the clutter.
More illusions than meet the eye
The reality is that you are only accurately representing the state of one or a few objects at any given moment.
Fun & Games at Langton Cherubino
Being in the business of visual identity, we can’t resist visual tricks.
