Art Direction for the Next Generation

Inspiration meets real-world experience as students from BMCC created new promotions for the nonprofit, Educational Alliance.

Will T-Mobile pink or Sprint yellow dominate the telecom merger?

Color plays an important role in defining a brand. What does color mean for your brand?

Launching new brands without losing your mind

Re-branding educational and nonprofit institutions can seem more like walking a managerial tight-rope than leading a transformative creative exercise. How do you get the buy-in from your left-brain educators and inspire them to become brand ambassadors?

Make News: Your Anniversary is a not-to-be-missed PR opportunity

Tell your story and then use your milestones to connect to core values so that you may celebrate an anniversary that really matters.

Primary Care Development Corporation: NonProfit Healthcare Resource at 20

Make your anniversary an amazing stewardship opportunity

MONY at 150 Years

The anniversary case study #1: MONY used their anniversary to remind customers how surviving in the past helps them prosper in the future.

Ladas & Parry: Intellectual Property Law Firm at 100

Anniversary Case study #2: Ladas & Parry makes history with a successful rebranding.

Make money, make noise and make your anniversary count

Celebrating your organization’s anniversary is really important and we’ve identified seven ways to turn your anniversary into a revenue-generating event.

6 Steps to Promote Your Next Event

Entice your audience with visuals that tease, illuminate and compel them to care about your event.

I am a lineman for the county

We like to think that creating effective communication campaigns is our way of connecting the world. Ultimately, every good graphic designer is a “lineman.”