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Insights: Design Thinking

Ye Old Goof-up

Ye Old Goof-up

Have ye wondered about those quaint signs with “Ye”? Ye Old Tea Shop. “Ye” is an archaic form of “you all”. But how strange: You All Old Tea Shop.

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Hamilton Teaches 10 Marketing Tips

Hamilton Teaches 10 Marketing Tips

Lin-Manuel Miranda says that rap was the right music style to capture the enormous amount of words that Alexander Hamilton wrote. What can the musical Hamilton teach us about marketing?

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Everyone is not your audience. Who is?

The Ampersand and its Shady Past

The Ampersand and its Shady Past

How did the ampersand get its name? It’s truly an American twist on the English language. Here’s a closer look at one of our favorite typographic characters.

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Infographics that impact lives.

Infographics that impact lives.

South Bronx Rising Together brings the power of collective impact to the poorest congressional district in the nation. A new infographic explains the process to donors, volunteers and community leaders.

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Design Thinking Can Improve Your Life

Design Thinking Can Improve Your Life

Design Thinking is embraced in companies founded by graphic designers (Airbnb and TED) and companies where design is king (Apple) and where design is integral to a service’s success (Uber). How can the principles of Design Thinking improve your life?

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Early American “f” Words

Early American “f” Words

Americana imagery is widespread in an American election. But what is that long "f" letter doing there?

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Scariest Ghostbusters scenes for graphic designers

Scariest Ghostbusters scenes for graphic designers

The Ghostbusters are back and so is the ubiquitous Ghostbuster’s logo. But beware, the logo is presented in two scenes that send chills up the spines of logo designers.

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Key messaging expressed through your annual report

Key messaging expressed through your annual report

How well does your annual report define the mission and share the leadership’s vision for your organization? Six years of annual reports at Reading Health System demonstrate the power of strong messaging and design communications.

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A design sequel a decade later

A design sequel a decade later

Olstein Capital Management publishes a second decade of review of predictions, warnings, investment philosophy and plain old pontification in a companion book to the original 10th anniversary edition.

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Two Visionaries you never heard of who changed the digital world

Two Visionaries you never heard of who changed the digital world

Do you know why we have typefaces on personal computers? And why do we use the @ symbol in our emails? Learn about a Trappist monk and a computer programmer who changed the way we communicate in the digital age.

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Langton Creative Group is a NY communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

29 McKinley Place
Ardsley, NY 10502
212-533-2585